Backseat Drivers Days are Numbered.

Thanks to the revolutionary new safety features of the all-new Polo Backseat Drivers days are numbered. So no more hard hitting dashboard pushers, anxious handle grabbers or foot stamping pre-breakers. They're now exhibited in our so called Volkswagen Museum of Extinct Backseat Drivers.

We created this campaign with Tribal Worldwide photography by Daniel Stier. 

World Cup 2014 Redesign

There’s plenty of good, functional design at the World Cup in Brazil. But one important part of the World Cup, the way games are presented on TV, could use some work. We designed a flat  design interface together with designer Jordon Cheung and George Grace Represents.

featured on

The Next Web, FastCompany,
Designtaxi, PSFK, Bright, 
Sidebar.io and Gizmodo

Fastcompany

No more ugly patches on your screen showing the score. Instead, why not a clean, flat, easy-to-read design? 

The Next Web

A pair of designers–Guus ter Beek and Tayfun Sarier of Tribal Worldwide in London–cast a critical gaze on the event’s televised graphics and found them wanting.

Design Taxi

The World Cup Is Given A Flat Design Makeover, For More Enjoyable Viewing.

Street Eraser

Anyone who’s used the Adobe photoshop will recognize the grey and white checkerboard pattern right away. We like to think that it’s hiding under the surface of everything around us. So, we took the Photoshop Eraser tool to erase the streets of London.

Featured on

WIRED, Gizmodo, FastCompany, HuffingtonPost, Adobe, Designboom, Designtaxi, LaughingSquid, Complex, Colossal, booooooom, The Inspiration and Fubiz.

Dare to Zlatan Social

Nike Football

At Wieden + Kennedy we’ve been involved in the creation of the Dare to Zlatan campaign on Twitter. A first ever Q&A with one simple objective: Encouraging the fans to attempt the impossible and Dare to Zlatan.

We created personalized Twitter responds using popular internet imagery such as diagrams and we let Zlatan do the rest.